10 Ways To Improve The ROI On Your Direct Mail Marketing Campaign
Some marketers may feel that direct mail marketing is not a successful use of a marketing budget. However, in a recent study titled “Finding the Right Channel Combination: What Drives Channel Choice,”...
View Article5 Ways to Optimize Your Direct Mail Marketing
Direct Mail Marketing has been a marketing cornerstone since the first concepts of a postal service. Before the Internet’s capability to feed information to anywhere in the world, marketing catalogs...
View Article5 Pitfalls of Direct Mail Marketing
Direct mail campaigns are a powerful tool in your marketing arsenal. Using them wisely can bring in new business, build customer loyalty and expand your brand awareness beyond other types of...
View Article5 Tips For Creating Effective Newsletters
Five Ways to Maximize Results from your Newsletter There are many ways to boost the productiveness of your marketing efforts. A newsletter can be a remarkable tool. It places you and your name, or...
View Article2013 USPS Mail Holidays
Tuesday, January 1- New Year’s Day (observed) Monday, January 21- Martin Luther King, Jr. birthday (observed) Monday, February 18- Washington’s birthday (President’s Day) Monday, May 27- Memorial Day...
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Marketing in a Recession with Variable Data Printing (VDP)
During a recession, the business owners that survive – and even thrive – are those who take advantage of the unique opportunities of the times. In a business climate in which many marketers are...
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Create More Intelligent Direct Mail Marketing Campaigns with Personalized...
Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists. With VDP, business owners...
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How Personalizing Your Marketing Campaign Can Increase Your Response Rate
As times change and technology advances, the needs and requirements of clients change. To keep up with technology and the ever-increasingly sophisticated customer, businesses must constantly revise...
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Get Personal with Variable Data Printing and Increase Your ROI
As most people have figured out, one of the golden rules of marketing is personalization. The concept is simple; show that you care and know your audience. Sounds simple, right? Extensive...
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3 Ways To Find A Quality Mailing List Provider
Your direct mail marketing campaign cannot be successful if you are not using a quality mailing list. A beautifully designed postcard for your new steakhouse restaurant is worthless to vegetarians. A...
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Database Management – Increasing the effectiveness of VDP
A long-held truth amongst marketing professionals is that an accurate, clean, well-populated database of client info is key to connecting with your customers. This is especially true when it comes to...
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It’s time for your checkup! Direct marketing checkup that is.
Year after year, you keep getting that fun, little post card from your dentist reminding you that your checkup is coming up. While we may think of direct mail campaigns as something of the past, they...
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More Numbers On The Effect Of VDP (Variable Data Printing) & PURL...
Studies Show VDP & PURL Successfully Drive Up Response Rates & ROI Recently, we have been writing about the benefits of personalization in a marketing campaign. Today we want to drill home the...
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Direct Mail Marketing: A New Spin on an Industry Standard
As modern marketing practices become increasingly high-tech and advanced with every innovation in communications technology, you might be surprised to learn that overwhelming research indicates that a...
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The Importance of a Cohesive Marketing Campaign
For this year you’ve already defined and set the goals to increase your business. As with any other new year’s resolution, some planning, determination and persistence goes a long way. It’s important...
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